Contributors
The faces behind the Monterey Bay Certified Farmers Markets
Catherine Barr, Executive Director
Catherine has devoted herself to the Monterey Bay Certified Farmers Markets for over 16 years. From their humble beginnings, the family of four farmers markets has grown under her care and leadership into thriving and bountiful farmers markets that bring our communities together in appreciation of the rich bounty of our region. In addition, Catherine was selected by peers this past year to serve a three-year term on the board of the California Federation of Certified Farmers Markets. As a board member, Catherine works with other market managers, growers and government officials to help guide the organization to achieve its mission.
Annaliese Keller, Director of Marketing
Annaliese contributes her creative and organizational talents to marketing and promoting the farmers markets in resourceful and cost-effective ways as well as serving as editor for the monthly newsletter and blog, Edible Paradise. She also serves as project manager, content coordinator and visionary for the website team. Annaliese is a marketing communications professional as well as a trained pastry chef and expert baker. Her passion for the culinary world and locally produced food with her marketing expertise continue to benefit the MBCFM by attracting new shoppers through developing programs or new website features that keep people interested and engaged.
Daniel Saenz, Creative Director
Daniel designed and developed this beautiful and functional website. He is also responsible for the design and production of the new Monterey Bay Certified Farmers Markets branding and the new display ads that will appear in Carmel Magazine and Santa Cruz Magazine. In addition to Daniel’s role as Creative Director, he is founder and president of a full-service design and creative company that is dedicated to excellence in design, marketing, and effective information presentation. To learn more about design and marketing services of this company, please go to: http://www.artdoor.com.
Andrew Cohen, Chef in Residence
Chef Andrew’s primary mission as Chef in Residence is to introduce farmers market customers to “under-appreciated” produce. Every Saturday, Andrew scours the market for the best seasonal produce and shares his reviews, comments and recipes in Edible Paradise, our monthly newsletter. In addition to his guest appearances at the From Market to Table culinary program at the market, he is also a columnist for the Santa Cruz Sentinel, menu consultant, cooking instructor and kitchen designer. He is an active parent teacher at the school his children attend and enjoys teaching children cooking basics. This year, Andrew plans to launch his new line of herbal blends.